Increasing sponsorship effectiveness through brand experience
نویسندگان
چکیده
منابع مشابه
Effect of self-congruity with sponsorship on brand loyalty ¬リニ
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ژورنال
عنوان ژورنال: International Journal of Sports Marketing and Sponsorship
سال: 2013
ISSN: 1464-6668
DOI: 10.1108/ijsms-14-02-2013-b004